better+ & PJ Tucker San Francisco All-Star Weekend Takeover
San Francisco, get ready—better+ & PJ Tucker are bringing the heat to All-Star Weekend 2025 with an unforgettable better+ All Star Showcase filled with exclusive sneaker drops, next-level giveaways, and must-see activations!
From February 14th to 16th, better+ & PJ Tucker will be hosting the biggest All-Star pop-up at Pier 70, just a short walk from the Chase Center. Expect hype releases from Nike, New Era, and more, plus, a once-in-a-lifetime opportunity to win a Custom Galaxy Foamposite Wrapped ‘96 Corvette!
Kicking Off With an Unbelievable Challenge
The better+ All Star Showcase starts off with one of the craziest challenges ASW has ever seen. Participants will be competing to win a Custom Galaxy Foamposite Wrapped ‘96 Corvette, absolutely FREE.
The challenge? Keep your hand on the car the longest—
The winner drives away in the “Space Coupe” ‘96 Corvette AND scores a FREE pair of the “Galaxy” Nike Air Foamposite One.
Sign-ups are now open @ www.bettervault.xyz —if you’ll be in the San Francisco / Oakland Area for NBA All-Star Weekend, secure your spot now!
Exclusive Releases & Must-Have Drops
better+ is teaming up with EQL to release location-exclusive All-Star products, including:
The Nike Air Foamposite One “Galaxy”, Kobe 6 Protro ‘All-Star 2.0’, Air Jordan 1“Black Toe” + many more limited Nike releases.
For NBA fans, better+ x New Era will debut the official NBA All-Star Cap Collection featuring 10 top NBA teams— stock will be limited.
An Action-Packed Space With Nonstop Activations
All-Star Weekend isn’t just about sneakers—it’s about community, culture, + competition. Making the better+ All Star Showcase an experience like none other. Some of our better+ All-Star Showcase highlights include:
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Sip Lounge by Kendall-Jackson Wine – A luxurious spot to sip, sample, and unwind, plus exclusive meet-and-greets throughout the weekend, including LA Sparks Cameron Brink
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Full Size Basketball Court by NBL with Courtside Conversations led by Carmelo Anthony & Kenny Smith
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Ball Is Life x Nesquik Full-Court Showdowns – A full-sized court WITHIN the venue hosting 3-point contests, shootouts, and even dunk contests.
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.SWOOSH x NBA 2K Arcade Zone – Compete in gaming challenges, connect with fellow sneakerheads, and win exclusive Nike prizes.
The Ultimate Sneakerhead Experience
To top it all off, PJ Tucker is bringing an EXCLUSIVE VAULT full of his legendary sneaker collection, offering a never-before-seen look at some of the rarest and most coveted Nike and Jordan sneakers in the world. This is your chance to encounter sneakers you never even knew existed—straight from one of the most respected sneaker collectors in the game.
Additionally, EQL and better+ will have games + challenges throughout the space to win exclusive locker combination codes that grant lucky winners access to secured prize lockers housed within PJ Tucker’s Sneaker Vault.
Don’t miss out on this once-in-a-lifetime better+ All-Star Showcase experience—mark your calendars!!!
better+ All-Star Activation
Pier 70, 555 20th St.
San Francisco, CA, 94107