News
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W Jordan 4 'Sail'
W Jordan 4 'Sail' Women's Sizes 6-12 ($210) Poised and sophisticated—the AJ4 "White & Gold" shines a light on your footwear game. Luxe materials combine with a softened, tonal...
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TBG x New Era ‘Familia’
TBG x New Era ‘Familia’Sizes 7-8 ($55) The vibrant and rich cultural tapestry of Latin culture has left an indelible mark on the world, influencing art, music, cuisine, and fashion....
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W Jordan 5 "Lucky Green"
W Jordan 5 "Lucky Green" Women's Size 5-12 ($210) Lucky Green is back again, now bringing its charm to the AJ5. This auspicious edition brings White leather and Lucky...
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TBG x Rodeo Houston “Cook-Off” ($55)
TBG x Rodeo Houston “Cook-Off” ($55) 2.24 In-store Noon - 5PM 2.25 Online 9AM CST on The Better Generation app and TheBetterGeneration.com We gathered inspiration from what it means to...
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Jordan 4 Reimaged "Bred"
Jordan 4 Reimaged "Bred" Men's Sizes 8-15 ($215) GS Sizes 3.5-7Y ($160) Available 2.17 In-Store & Online Pairs will be held for an exclusive in-store release at 11 AM...
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TBG x New Era 'Houston Eagles' Fitted
TBG x New Era 'Houston Eagles' Fitted Sizes 7-8 ($55) 2.15 at 10 AM CST Online Only To celebrate BHM we wanted to bring back a piece of Houston history....
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KD 4 Galaxy
KD 4 GalaxyMens Sizes 7-15 ($130) Available In-Store Exclusively on 2.15Free Throw Shootout ReleaseRules & Regulations Arrive during store hours on the 15th to attempt your score (No camping necessary,...
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Nike Dunk Low "Dusty Olive"
Nike Dunk Low "Dusty Olive" Men's Sizes 6-14 ($120) Available 02/13 at 9 AM CST First Come, First Serve Online TheBetterGeneration.com & TBG App
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Jordan 13 "Blue Grey"
Jordan 13 "Blue Grey" Men's Sizes 8-14 ($200) GS Sizes 5-7Y ($150) Available 02/10 at 9 AM CST First Come, First Serve Online TheBetterGeneration.com & TBG App
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Kobe VIII Protro "Court Purple"
Kobe VIII Protro "Court Purple" Men's Sizes 8-15 ($190) GS Sizes 4-7Y ($120) Available 02/08 First Come, First Serve In-Store at 11 AM CST
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Nike Dunk Low "Red Stardust"
Nike Dunk Low "Red Stardust" Men's Sizes 8-14 ($125) Available 02/07 at 9 AM CST First Come, First Serve Online TheBetterGeneration.com & TBG App (Link in bio)
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Nike KD 4 'Year of the Dragon'
Nike KD 4 'Year of the Dragon' Men's Sizes 7-16 ($150) Available 02/07 at 9 AM CST First Come, First Serve Online at 9 AM CST, In-Store at 11...